Apply Behavioral Science, Cognitive Bias Research & Motivation Frameworks to Product Decisions
Sub Category
- Product Marketing
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Objectives
- Diagnose cognitive biases like anchoring, framing, and loss aversion in real product surfaces
- Apply Self-Determination Theory and the Fogg Behavior Model to feature design
- Build habit loops and investment cycles that drive durable engagement ethically
- Design pricing and subscription experiences grounded in mental accounting and payment pain
- Use nudge theory, defaults, and choice architecture to shape user decisions responsibly
- Distinguish revealed preferences from stated preferences in user research
- Identify and avoid dark patterns across onboarding, retention, and monetization flows
- Translate behavioral hypotheses into measurable experiments and roadmap priorities
- Build a principled internal compass for separating persuasion from manipulation
- Construct a complete behavioral strategy playbook for your product lifecycle
Pre Requisites
- Basic familiarity with product management concepts and digital product workflows
- Some experience shipping, shaping, or analyzing consumer or SaaS products
- Comfort reading product metrics such as conversion, retention, and engagement
- An open, curious mindset about human decision-making and behavior
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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