Master marketing strategy and consumer psychology. Learn market research, brand positioning, and bold copywriting.
Sub Category
- Marketing Fundamentals
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Objectives
- Shift from tactical promotion to mastering strategic value exchange by understanding the deep psychology of consumer buying behavior.
- Conduct effective market research and competitor analysis to uncover real market gaps and build a highly accurate Ideal Customer Profile.
- Position your brand to make competition irrelevant and structure irresistible offers that perfectly match your customer's deepest needs.
- Write high-converting copy using proven frameworks like P.A.S. and track your true business health using CAC and LTV metrics.
- Design simple, effective marketing funnels and choose the right social media distribution channels to reach your exact target audience.
- Develop a distinct brand personality and utilize the Hero's Journey framework to make your customer the protagonist of your marketing.
Pre Requisites
- No prior marketing or business experience is required.
- A willingness to unlearn outdated "sales hacks" and focus on long-term strategy.
- A product, service, or business idea you want to apply these principles to (optional but recommended).
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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