Market Research, GTM Strategy, SEO/SEM, Social Media, Pricing Analysis | TAM/SAM/SOM, PESTLE, SWOT, User Personas, KPIs
Sub Category
- Other Marketing
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Objectives
- Conduct customer and user research using qualitative and quantitative methods to uncover real customer needs and expectations.
- Estimate market potential and opportunity size using TAM, SAM, and SOM to prioritize the right customer segments.
- Create detailed user personas and customer journey maps to align marketing strategies with customer behavior and touchpoints.
- Use empathy mapping and UX principles (including the UX Honeycomb) to design customer-centric marketing experiences.
- Develop effective pricing strategies and assess customer willingness to pay using structured survey techniques.
- Design and execute Go-to-Market (GTM) strategies for successful product or service launches.
- Apply persuasion and influencing techniques to improve campaign effectiveness and customer conversion.
- Plan and manage paid digital campaigns using Google Ads, PPC, and social media advertising platforms
- Leverage social media, LinkedIn, affiliate, and mobile marketing to reach and engage target audiences effectively.
Pre Requisites
- No prior marketing experience is required. This course is beginner-friendly and all concepts are explained step by step.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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