Internet Marketing Fundamentals: Build Strong Digital Marketing and Foundations, Build, Promote, and Grow for Success.
Sub Category
- Social Media Marketing
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Objectives
- Fundamentals and evolution of Internet Marketing in the digital era
- Differences between traditional and digital marketing approaches
- How major online marketing channels (search, social, email, content, and paid media) work together
- Importance of websites and how to design effective landing pages for conversions
- How to build and analyze conversion funnels to turn visitors into customers
- Principles of Search Engine Optimization (SEO) including on-page, off-page, and technical SEO
- How to create and manage impactful content marketing strategies
- Best practices for planning, creating, and measuring content performance
- How to build and maintain a social media presence across different platforms
- Balance between organic and paid social media strategies
- Essentials of Email Marketing — from list building to campaign optimization
- How to plan, write, and analyze email campaigns for better engagement
- Fundamentals of Pay-Per-Click (PPC) and online advertising models
- How to create high-performing ad campaigns and analyze key performance metrics
- How to integrate all digital marketing channels into one cohesive strategy for growth
Pre Requisites
- Willingness to learn, explore, and apply new digital marketing strategies.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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