![CMO: Strategic Marketing Director [EN]](https://img-c.udemycdn.com/course/750x422/6935653_e070.jpg)
Marketing strategy | CMO budget and metrics | Brand and digital | Marketing team | AI tools for growth
Sub Category
- Branding
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Objectives
- Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
- Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
- Build a marketing strategy that is aligned with business goals and understood by the CEO/board
- Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
- Create an annual marketing strategy and defend it before management
- Develop value propositions and brand positioning, create a Brand Plan
- Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
- Building performance marketing: attribution, optimization, funnel from lead to revenue
- Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
- Create a Digital Dashboard and manage marketing through a system of metrics
- Build the structure of the marketing department, assign roles and areas of responsibility
- Manage the team, set KPIs, build reports, and interact with sales/product/CEO
- Apply AI tools in marketing, automate processes, and build an AI Roadmap
Pre Requisites
- No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
- Experience in marketing is desirable: digital, brand, product, performance, or communications.
- It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels.
- You need a computer or smartphone to view lessons and complete exercises.
- The main requirement is the desire to move to a strategic level and manage marketing as a system.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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