Analyze your current reputation, build your company’s reputation management strategy from scratch and implement it
Sub Category
- Branding
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Objectives
- Definition and key features of brand reputation
- Reasons to manage brand reputation
- Reputation management methods: ORM and SERM
- Main components of reputation management
- Brand monitoring to analyze your current reputation
- Manual and automatic monitoring tools
- Brand Mentions as an automatic monitoring tool
- Competitor analysis
- Analysis of monitoring results and building reputation management strategy
- Strategy implementation and brand management optimization
- Ways to increase brand and customer loyalty
- Work with reviews and negativity
Pre Requisites
- No background skills needed - just your wish to monitor and manage your company's brand reputation so that it could speak for itself.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Coupon Code(s)