Unlock the Full Potential of Your Marketing Team - Drive Exceptional Results with Agile Methodologies
Sub Category
- Project Management
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Objectives
- The main idea of Agile marketing
- Values and principles of Agile Marketing
- What is the difference between Agile methodologies and frameworks. Advantages and disadvantages of Agile
- How to create and manage an Agile marketing team
- Scrum framework and Kanban methodology and the guides on how to implement them
- What tools are better to use in Agile marketing
- How to start with the Worksection service. What the interface looks like. How to create the first project and tasks with this tool
- The way to prepare for sprints. Defining goals and objectives. Creation of a marketing backlog and a sprint plan
- How to run sprints. Communication and tracking progress
- How to measure and evaluate the success of marketing sprints. Conducting sprint reviews and retrospectives
- How to close the project and identify whether it was successful or not
Pre Requisites
- It will be more efficient to have a basic level of knowledge in digital marketing, but it's not obligatory. Just take your motivation and go ahead!
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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