Master audience analysis, analogies, narrative, visuals, uncertainty, and media skills to make science accessible.
Sub Category
- Science
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Objectives
- Apply the engagement model of science communication instead of the failed deficit model
- Analyze any audience for prior knowledge, mental models, and motivation
- Construct productive analogies and recognize when they break down
- Move fluidly along the ladder of abstraction in any explanation
- Use narrative structures including mystery, quest, and discovery to teach science
- Design clear figures and diagrams and avoid common chart crimes
- Communicate confidence levels, ranges, and probabilities honestly
- Adapt content across abstracts, press releases, blogs, social media, and talks
Pre Requisites
- Active involvement in science, research, or a technical field
- Basic comfort writing and speaking in English
- Willingness to revise your assumptions about how audiences think
- An ongoing or upcoming need to explain your work to non-specialists
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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