Master marketing analytics with 200 realistic questions on GA4 Events, GTM, Attribution Models, and UTM Tracking.
Sub Category
- Marketing Analytics & Automation
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Objectives
- Master the new GA4 Event-based data model, definitively leaving behind the outdated "session and pageview" logic of Universal Analytics.
- Implement precise conversion tracking and e-commerce tracking using Google Tag Manager (GTM) and the Data Layer.
- Evaluate marketing ROI accurately using Data-driven Attribution models and advanced UTM parameter tracking for multi-channel campaigns.
- Unlock raw data analysis by integrating GA4 with Google BigQuery, bypassing standard interface sampling limitations.
Pre Requisites
- No programming background is necessary, though a basic understanding of how websites work (HTML/Javascript concepts) and how marketing campaigns are run will be highly beneficial.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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