Master web analytics with 200 GA4 practice scenarios covering Event Tracking, BigQuery, Funnels, and Attribution.
Sub Category
- Digital Marketing
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Objectives
- Understand the core shift from legacy session-based tracking to GA4’s powerful Event-based architecture and User Properties.
- Build advanced Exploration reports, including Path Explorations and Funnels, to analyze complex user journeys and identify drop-off points.
- Configure highly accurate Conversion tracking (Key Events) and analyze Return on Investment (ROI) using Data-driven Attribution models.
- Seamlessly integrate GA4 with Google Ads for targeted Audience retargeting and export raw event data to BigQuery for advanced predictive analytics.
Pre Requisites
- A basic understanding of how websites function and what digital marketing entails. Familiarity with a demo GA4 account (provided free by Google) is highly recommended to follow along with the scenarios.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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