Brand Director: Brand Strategy and AI Tools like Claude [EN]

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Conduct a brand audit for your company using AI in just one day instead of three months—competitive analysis, AEO, and brand health metrics
Develop your brand positioning, mission, and messaging matrix in just one evening with Claude
Create a visual and verbal identity—including a logo, color scheme, and tone of voice—in a week instead of months and for $50,000
You’ll create a comprehensive brand book for your company based on the proprietary 6-layer BRAND OS model
Launch a brand campaign in 7 days with just one person: Big Idea, creative assets, copywriting, media plan
Build a Brand Health Dashboard and set up AI agents to monitor your brand 24/7
Master a brand director’s AI stack featuring over 30 tools: Claude, Midjourney, Ideogram, Runway, ElevenLabs, Brandwatch
Learn how to manage your brand’s visibility on ChatGPT, Perplexity, and Gemini (AEO)
You'll be studying alongside 1.6 million Mike Pritula students from 185 countries
Hear from the course instructor: Preply, Wargaming, iDeals, Alfa-Bank

No experience in branding or marketing is required—this course is suitable for beginners
A desire to work on an end-to-end project: your own company’s brand, your employer’s brand, or your personal brand
Access to Claude or ChatGPT (the paid version is recommended for full-scale practice)
Optional for lessons on brand identity and campaigns: Midjourney, Ideogram, Runway
Basic English for Working with AI Tool Interfaces

Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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