Product Marketing with AI: Market research, content, automation, and campaigns with ChatGPT, Claude, and Perplexity
Sub Category
- Product Marketing
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Objectives
- Understand the core principles of product marketing and how AI transforms each stage of the marketing lifecycle.
- Use leading AI tools like ChatGPT, Claude, and Perplexity to automate research, content creation, and campaign execution.
- Conduct market research, competitor analysis, and campaign planning using AI-driven insights and data.
- Create high-performing marketing content, including ads, emails, and blog posts, with the help of generative AI.
- Build and optimize customer communication workflows, including lead generation, email sequences, and follow-ups using AI.
- Apply prompt engineering frameworks and techniques to get more accurate, consistent, and high-quality results from AI tools.
- Analyze customer feedback, trends, and performance data to make smarter, data-driven marketing decisions.
- Develop scalable, AI-powered marketing systems that increase efficiency, personalization, and overall business impact.
Pre Requisites
- No prior experience in AI or product marketing is required — this course is designed for beginners and professionals alike.
- Basic understanding of marketing concepts (such as customers, products, and messaging) is helpful but not mandatory.
- A computer or laptop with a stable internet connection is required.
- Access to AI tools such as ChatGPT, Claude, or Perplexity (free or paid versions) is recommended.
- Willingness to experiment, learn new tools, and apply AI in real-world marketing scenarios.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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