[2026] AI Go-To-Market Playbook for Founders & GTM Engineers

ICP targeting, GTM experiments, conversion funnels, growth loops, prompt engineering & AI tools

Sub Category

• Growth Hacking

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Objectives

• Identify Pain Qualified Segments (PQS) and build GTM motions around active buyer pain
• Execute the FIND framework (Focus, Investigate, Narrate, Deploy) to launch AI outbound campaigns from scratch
• Build end-to-end Clay workflows: prospecting, waterfall enrichment, AI transforms, and CRM exports
• Design Permissionless Value Propositions (PvPs) that earn replies without pitching - achieving 3-5x higher response rates
• Architect agentic GTM systems using Claude and GPT APIs that prospect, personalize, and qualify leads autonomously
• Run founder-led sales for AI products: discovery calls, demo engineering, and LinkedIn as a pipeline channel

Pre Requisites

1. No coding required — all AI tools used are no-code or low-code (Clay, HubSpot, ChatGPT, Claude)
2. Helpful but not required: experience selling or marketing a B2B product
3. A laptop with internet access and free accounts on Clay, HubSpot, and ChatGPT or Claude

FAQ

• Q. How long do I have access to the course materials?
  • A. You can view and review the lecture materials indefinitely, like an on-demand channel.
• Q. Can I take my courses with me wherever I go?
  • A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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