PR Director: Corporate Reputation & Public Relations [EN]

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You will study alongside 2 million other PapaHR students from 185 countries.
You will gain experience from Preply, Wargaming, Radford, and Deloitte from the course author.
you will gain a managerial perspective on PR as a strategic business function
develop a PR strategy aligned with the company's business objectives
manage reputation as an intangible asset
build trust and influence at the CEO and board level
develop the company's positioning and key narratives
build a system of corporate and external communications
create and develop the personal brand of top management and CEOs
manage crisis communications and reputational risks
implement PR metrics and link them to business results
defend the PR budget to the CEO and CFO
build a PR team and corporate communications processes
use analytics and data to prove the value of PR

desire to learn from the person who created the Unicorn Preply HR system
ambitions to become number one in corporate communications and PR leadership
willingness to move forward without looking back, complete the entire course, and apply the knowledge
A basic understanding of marketing, communications, or business would be an advantage.
openness to strategic thinking and the managerial role of PR
willingness to implement tools in real work

Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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