Market research: Survey Generation & User Research with AI

Market research: Survey Generation & User Research with AI

Learn how to design research questions, collect data, analyze insights, and present findings confidently using Gen AI



Sub Category

  • Marketing Analytics & Automation

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Objectives

  • Understand and differentiate between qualitative, quantitative, and mixed research methodologies.
  • Form strong research questions and conduct a structured literature review.
  • Plan and conduct interviews, record conversations, and convert speech into text using Otter AI
  • Transform qualitative insights into quantitative survey questions that can be measured and compared
  • Use ChatGPT and other AI tools to summarize, analyze, and interpret data efficiently.
  • Present research findings visually using clear charts, tables, and narrative explanation.
  • Apply ethical considerations when using artificial intelligence in research work.


Pre Requisites

  1. No prior research or technical experience required; just a basic ability to use a computer and a willingness to learn.


FAQ

  • Q. How long do I have access to the course materials?
    • A. You can view and review the lecture materials indefinitely, like an on-demand channel.
  • Q. Can I take my courses with me wherever I go?
    • A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!



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