Learn how to track KPIs, set up Google Analytics, build dashboards, and measure campaign performance with confidence.
Sub Category
- Marketing Analytics & Automation
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Objectives
- Understand what marketing analytics is and why it matters in digital marketing.
- Identify and track essential KPIs (Key Performance Indicators) for different marketing channels.
- Navigate the Google Analytics interface and interpret key reports.
- Set up and configure Google Analytics for a website or campaign.
Pre Requisites
- No prior experience in marketing or analytics is required.
- Basic computer skills (browsing the web, using spreadsheets).
- Access to a Google account (for Google Analytics and Looker Studio).
- A website or access to one (optional, but useful for hands-on practice).
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Coupon Code(s)