Learn how platform businesses like DoorDash, Uber & Zepto grow, scale, and monetise using network effects
Sub Category
- Business Strategy
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Objectives
- Understand what a platform business is and how it differs from traditional models
- Identify key players in a platform ecosystem (e.g. consumers, producers, enablers)
- Distinguish between different types of platforms (marketplace, developer, social, media)
- Learn how network effects drive exponential growth in platform businesses
- Understand the concept of platform liquidity and critical mass
- Identify strategies to overcome the cold start and chicken-and-egg problems
- Break down the anatomy of successful platforms like DoorDash and Zepto
- Explore seeding strategies for launching a new platform business
- Apply platform growth frameworks to drive user acquisition and engagement
- Compare strong vs weak network effects in real-world scenarios
- Design monetisation models including subscription, freemium, and transaction-based
- Decide who to charge and who to subsidise in two-sided marketplaces
- Understand pricing dynamics and incentives on both sides of the platform
- Learn to measure key platform metrics like liquidity, engagement, and retention
- Analyse competitive strategy, defensive moats, and evolution of platforms over time
Pre Requisites
- No prior business experience is required—course is beginner friendly
- A basic understanding of how apps or marketplaces work is helpful
- Curiosity about digital platforms, marketplaces, and startups
- Interest in strategy, product, business models, or growth
- Access to a laptop or phone to watch the course and complete assignments
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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