Analyzing marketing campaign performance, web traffic, customer demographics, customer retention, CLV, CVR, A/B testing
Sub Category
- Marketing Analytics & Automation
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Objectives
- Learn the basic fundamentals of marketing analytics and A/B testing
- Learn about important marketing metrics, such as conversion rate, customer acquisition cost, ROI, click through rate, and customer lifetime value
- Learn how to analyze marketing campaign performance
- Learn how to calculate ROI and compare initial marketing budget vs actual spend
- Learn how to analyze customer retention
- Learn how to analyze customer lifetime value
- Learn how to analyze web traffic data
- Learn how to analyze web conversion rate
- Learn how to conduct customer segmentation analysis using unsupervised machine learning
- Learn how to perform A/B testing with SciPy
- Learn how to predict customer churn using CatBoost Classifier
- Learn how to predict customer lifetime value using MLP Regressor
- Learn how to visualize customer demographics data using PowerBI
- Learn how to visualize marketing campaign performance data using PowerBI
- Learn how to visualize web traffic data using PowerBI
Pre Requisites
- No previous experience in marketing analytics is required
- Basic knowledge in Microsoft Excel and Python
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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