Master Product Portfolio Strategy, Prioritization, Resource Allocation & Lifecycle Management
Sub Category
- Management
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Objectives
- Discover the core principles that distinguish product portfolio management from single-product oversight.
- Explore frameworks like the BCG Matrix, RICE, and MoSCoW to evaluate and prioritize multiple products effectively.
- Master techniques for aligning strategic goals with resource allocation, including budget, time, and talent.
- Evaluate market potential and product performance to identify both opportunities and risks across your portfolio.
- Develop clear success metrics for measuring and optimizing overall portfolio health and return on investment.
- Implement data-driven decision-making to continuously refine product offerings based on market feedback.
- Manage product lifecycles from launch to retirement, including strategies to handle cannibalization and competition.
- Build a sustainable portfolio management framework that adapts to evolving customer needs and market trends.
Pre Requisites
- A basic familiarity with product management and business analysis is helpful but not mandatory, and no specialized tools beyond standard office software are required—beginners with an open mind can fully participate and benefit from the hands-on exercises and case studies.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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