Transform raw data into powerful market insights using Excel. Learn data collection, visualization
Sub Category
- Marketing Fundamentals
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Objectives
- Master Excel's full toolkit for professional market research from data collection to insightful presentations
- Create interactive dashboards and visualizations that transform complex market data into compelling stories
- Apply statistical analysis and predictive modeling techniques to forecast market trends with confidence
- Design and implement effective market research surveys and data collection frameworks
- Process and analyze sentiment data to understand consumer opinions and market positioning
- Build comprehensive competitor analyses and SWOT frameworks using Excel's analytical capabilities
- Automate research workflows with Power Query, Power Automate and integrate Excel with modern research tools
- Develop a complete market research project from scratch, applying ethical practices and legal considerations
Pre Requisites
- Basic working knowledge of Microsoft Excel (ability to create simple formulas and charts)
- Access to Microsoft Excel (2016 or newer version recommended)
- No prior market research experience needed - we'll start from the fundamentals
- Willingness to work through practical exercises with sample datasets (all provided)
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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