Marketing Masterclass Part 3: Master Market Research Techniques and Data Analysis Insights to Drive Business Growth.
Sub Category
- Marketing Fundamentals
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Objectives
- Understand the fundamentals of market research, including its purpose and importance in strategic decision-making.
- Differentiate between primary and secondary research and their respective applications in marketing.
- Master data collection techniques such as surveys, interviews, focus groups, and observational research.
- Apply data analysis skills to transform raw data into actionable insights.
- Interpret findings to make data-driven decisions that drive growth and profitability.
- Present research findings effectively, using professional reporting and visualisation techniques.
Pre Requisites
- There are no specific prerequisites for this course, making it suitable for beginners and experienced professionals alike. All that’s needed is an interest in learning how to use market research and data analysis to enhance marketing strategies. Access to a computer for data analysis exercises is recommended.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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