Marketing Masterclass Part 4: Master Branding Principles, Refine Brand Positioning, and Develop Strategies for Success
Sub Category
- Branding
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Objectives
- Define the core concepts of branding, including the distinctions between brand identity and brand image.
- Understand and apply the principles of building brand equity and value.
- Master the fundamentals of brand positioning, architecture, and communication.
- Explore strategies for fostering brand loyalty and creating long-term customer relationships.
- Navigate the challenges of global branding and manage brand consistency across diverse markets.
- Implement crisis management techniques to protect and restore brand reputation effectively.
Pre Requisites
- This course is beginner-friendly and accessible to learners of all backgrounds. No prior marketing or branding experience is required. A willingness to learn and an interest in creating strong, enduring brands are the only prerequisites.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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