Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour
Sub Category
- Other Marketing
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Objectives
- Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
- Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
- Analyse the role of social and cultural contexts in shaping consumer behaviour.
- Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
- Enhance audience engagement through a deeper understanding of motivations and attitudes.
- Build strategies that foster customer loyalty and long-term relationships.
Pre Requisites
- This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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