Essential Skills for Salesforce Marketing Cloud Development
Sub Category
- IT Certifications
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Objectives
- Gain proficiency in AMPscript and SSJS to create dynamic, personalized content and advanced logic within Salesforce Marketing Cloud
- Master SQL techniques for effective data management and extraction to enhance reporting and segmentation strategies in Marketing Cloud
- Understand API integrations using REST and SOAP to automate tasks and connect Marketing Cloud with external systems seamlessly
- Implement best practices for security and data management to ensure compliance and optimize the handling of sensitive information in Marketing Cloud
Pre Requisites
- Basic Understanding of Marketing Principles: Familiarity with marketing concepts and strategies will help you grasp the practical applications of Salesforce Marketing Cloud
- Experience with Salesforce: While not mandatory, prior experience with Salesforce or its ecosystem will enhance your understanding of Marketing Cloud functionalities
- Familiarity with HTML and CSS: Basic knowledge of HTML and CSS is beneficial for working with email templates and landing pages within Marketing Cloud
- Basic SQL Knowledge: Understanding fundamental SQL concepts will aid in data management and querying within Marketing Cloud.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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