"Mastering Marketing Automation and Development with Salesforce Marketing Cloud"
Sub Category
- IT Certifications
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Objectives
- Introduction to Salesforce Marketing Cloud: Overview of Salesforce Marketing Cloud and its role in digital marketing.
- Server-Side JavaScript (SSJS): Overview of Server-Side JavaScript (SSJS) and its applications in Marketing Cloud.
- APIs and Integration: Using Marketing Cloud APIs (REST and SOAP) to integrate external systems and data sources.
- Salesforce Marketing Cloud APIs: Introduction to Marketing Cloud’s RESTful APIs and SOAP APIs.
Pre Requisites
- Basic Understanding of Marketing Concepts: A general understanding of digital marketing and marketing automation concepts,
- Salesforce Knowledge: Experience with Salesforce CRM (preferably Sales Cloud or Service Cloud)
- Basic Web Development Skills: Understanding of HTML and CSS, as these are essential for creating email templates and landing pages within Marketing Cloud.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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