Advertising mastery through Integrated Marketing Communications (IMC) —from foundational concepts to creative execution
Sub Category
- Paid Advertising
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Objectives
- Students will learn the core principles of advertising and marketing, including strategic planning, integrated marketing communications (IMC), and media.
- Students will gain practical skills for designing, implementing, and assessing advertising campaigns.
- Explore the structure of the advertising world, from ad agencies to specialized marketing firms
- Gain insight into both traditional and unconventional advertising channels
- By the end of the course, students will be able to develop comprehensive advertising plans, create compelling ad content
Pre Requisites
- This course is designed for individuals with a basic understanding of marketing or advertising principles, though prior knowledge is not mandatory. Familiarity with marketing terms, basic business concepts, and an interest in advertising are beneficial. Students should have an eagerness to engage with various advertising and media platforms and a desire to explore creative strategies and techniques in-depth.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Coupon Code(s)