Learn Everything in Digital Marketing - PPC, SEO, GA4, GTM, Email Marketing, Content Marketing, Website Development
Sub Category
- Digital Marketing
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Objectives
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
Pre Requisites
- NO digital marketing experience is required!
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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