Unlock the secrets of effective advertising and its profound impact on the economy in a liberalized market
Sub Category
- Paid Advertising
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Objectives
- Fundamentals of Advertising: Understand the key principles and concepts of advertising, including its purpose, functions, and evolution within.
- Regulatory Framework: Gain insights into the policies governing advertising, such as the Foreign Exchange Regulation Act.
- Advertising Measures: Learn about allied measures that support advertising strategies, and analyze different consumer buying patterns and behaviors.
- Economic Impact: Evaluate the role of advertising in driving economic growth, particularly in a liberalized market, and assess its effects on brand awareness.
- Post-Liberalization Effects: Examine the changes in advertising practices post-liberalization and how these changes affect the advertising landscape.
- Critical Analysis: Develop the ability to critically assess the benefits and drawbacks of advertising, including its influence on the economy and society.
- Practical Applications: Gain practical knowledge and skills that can be applied in marketing and advertising careers.
Pre Requisites
- Familiarity with Economic Concepts: While not mandatory, familiarity with basic economic concepts, particularly those related to liberalization and market dynamics, can enhance comprehension of the course material.
- Interest in Advertising and Media: A genuine interest in advertising, media strategies, and consumer behavior is essential for engaging with the course content and participating in discussions.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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