Foundations of Digital Marketing
Sub Category
- Digital Marketing
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Objectives
- Understand the basics of digital marketing, including its key concepts and terminology.
- Gain knowledge of consumer behavior in the digital space and how it impacts digital marketing strategies.
- Understand the fundamentals of SEO
- Develop skills in creating content and implementing digital marketing strategies
- Explore tools and platforms used in digital marketing, such as Google Analytics, social media management tools, and AI.
- Gain practical experience through hands-on exercises, case studies, and real-world projects to reinforce learning.
- Learn best practices on how to create and optimize digital marketing campaigns for maximum effectiveness and ROI.
Pre Requisites
- Be able to understand and communicate in Basic English
- Must be able to dedicate time to learn and implement digital marketing learnings during the course
- Mandatory Asynchronous Learning: This course will have tasks that need to be completed and submitted back to IIDM trainers
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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