Multi-channel marketing campaigns

Multi-channel marketing campaigns

Learn how to use digital marketing and offline channels to drive growth and advance your marketing career



Sub Category

  • Digital Marketing

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Objectives

  • Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
  • Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
  • Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
  • Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
  • Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
  • Learn how to start successfully executing multi-channel digital marketing today!


Pre Requisites

  1. You should have a basic understanding of digital marketing channels and how they work. If you are a complete beginner, please consider first completing one of the Digital Marketing overview courses available on Udemy.


FAQ

  • Q. How long do I have access to the course materials?
    • A. You can view and review the lecture materials indefinitely, like an on-demand channel.
  • Q. Can I take my courses with me wherever I go?
    • A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!



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