Complete guide applicable to Pricing policy and strategies for Marketing and Sales with Case Studies and Examples
Sub Category
- Marketing Fundamentals
{inAds}
Objectives
- You will learn the key factors of Pricing policy and strategies. Introduction to Pricing its Meaning and role of pricing.
- Learn Objectives of Pricing that includes Revenue Generation, Market Ruler, Survival, Profit Maximization and Attraction and Retention of Customers.
- You will be able to learn about Factors Effecting Price under that Customer’s Perception of Value, Competitors, Government Law and Regulations, Economy
- Learn Product Costs, Market Demand, Branding and Positioning and Distribution Channels all are included. Selecting Pricing Policy
- Learn about Pricing Policy and its different ways Assess business needs, Evaluate product, Research competition and Set price.
- We will also get to know about Pricing Strategy and its different types Penetration Pricing, Skimming Pricing, Competition Pricing, Economy Pricing
- Learn Bundle Pricing, Psychological Pricing, Premium Pricing, One price policy, Discounting Pricing, Discriminatory Pricing, Promotional Pricing and Product
- Learn about Customer’ s Willingness to pay and its Factors that influence customer willingness to pay.
- Learn The factors include such as Product quality, Customer preferences, Reference prices, Context and situation, Brand image and Customer relationship
Pre Requisites
- You should have an interest in Pricing policy and strategies.
- An interest in Objectives of Pricing, and Factors Effecting Price.
- Be interested in getting the knowledge of pricing policy and pricing strategy.
- Have an interest in understanding the Customer’s willingness to pay and its factors.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
{inAds}
Coupon Code(s)