Marketing Management, Fundamentals of Marketing
Sub Category
- Marketing Fundamentals
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Objectives
- Understand basic concepts and definitions of marketing
- Learn various marketing philosophies
- Gain knowledge about various stages of PLC and strategies to be employed during each stage
- Understand the process of new product development to cater to customer needs
- Acquire knowledge about consumer behaviour and consumer buying process
- Improve knowledge about various tools of promotion-mix
- To get familiar with branding and packaging decisions
- To learn about various pricing strategies and decisions
Pre Requisites
- There are no requirements to take this course
- No prior marketing knowledge required - The course will start from the basics
- You are ready to enroll
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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