Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business
Sub Category
- Social Media Marketing
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Objectives
- The logic of advertising with Facebook Ads and what is needed to start with ad campaigns.
- How to identify the target audience
- What is competitive analysis? How to choose a budget for advertising
- Why an account linking is important and the steps to do that. How to launch the ad campaign from the phone
- Concepts of working in Business and Ads Managers
- A detailed guide on how to launch the ad campaign using Ads Manager. Which types of advertising exist
- How to create different types of audiences in Ads Manager
- Which visuals might be used in advertisement and what better to choose
- What actions could cause Facebook to block the account
- Analyzing campaign results and ways to enhance them. Attribution models
- Retargeting as an effective tool to engage clients. How to track interactions with products using feeds
Pre Requisites
- It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
- It is recommended to have an online project that you want to work on
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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