Account Based Marketing - ABM: Increase Your B2B Efficiency

Account Based Marketing - ABM: Increase Your B2B Efficiency

Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2B



Sub Category

  • Growth Hacking

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Objectives

  • What are ideal accounts? How to identify them for promoting your offers
  • How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
  • What is competitive analysis? What methods and tools are available for this? How do you use them
  • Understand the specifics of account based marketing
  • How to build an account-based strategy and maximize its efficiency
  • How to use ad launch and email marketing methods
  • How to work with analytical tools
  • What are marketing and content funnels and how they work
  • Understand how to communicate with accounts to engage them in your product


Pre Requisites

  1. It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
  2. It is recommended to have an online project that you want to work on


FAQ

  • Q. How long do I have access to the course materials?
    • A. You can view and review the lecture materials indefinitely, like an on-demand channel.
  • Q. Can I take my courses with me wherever I go?
    • A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!



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