Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
Sub Category
- Digital Marketing
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Objectives
- Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.
- Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.
- Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.
- Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.
- Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.
- Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.
- Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.
- Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization
- Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.
- International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.
Pre Requisites
- Bachelor's degree: Most marketing management courses require a bachelor's degree in a business-related field such as marketing, finance, or economics.
- Experience in the Field: Many courses will also require students to have prior experience working in marketing or related fields.
- Computer Skills: Students should have basic computer proficiency, especially with spreadsheets and word processing, as these tools are essential for data analysis and research in the field of marketing.
- Analytical Thinking Skills: Successful completion of a course in marketing management requires excellent analytical thinking skills to interpret and organize data from market trends and make sound business decisions.
FAQ
- Q. How long do I have access to the course materials?
- A. You can view and review the lecture materials indefinitely, like an on-demand channel.
- Q. Can I take my courses with me wherever I go?
- A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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